End the year with new insights and feedback

As the year is ending, it’s important to improve your company standing for the upcoming year. With new insights and feedback, you can understand your customers’ needs and satisfaction. This is essential to ensure your company is future-proof.

Listening to your customers’ suggestions empowers you and enables you to learn from them. Talk to your customers and gain the needed information to create a better user experience.

What are customer insights and feedback?

Customer insights, also known as consumer insights, are interpretations that businesses use to understand their audience. Analyzing human behavior and actions allows companies to truly understand what their audience wants from them.

When this is conducted properly, it would improve B2C relations, leading to increased sales.

What you need to collect customer insights

Gathering customer insights and feedback is hard work. Here’s what you need to collect them properly:

1. A good analytics team — You might have the proper data. However, if you don’t have a good analytics team who would analyze them, then it’s basically useless.
2. High-quality data — Since you already have a dedicated team, they will analyze if the data is good enough to be in the insight pool.
3. Research the data you acquired — After gathering the data that you need, it’s important to research to understand what the data is saying. Even if you don’t agree with the results, you have to do something to improve them.
4. Have a data-gathering tool — This is the most important thing that you need. Without a tool, where would you get the insights and feedback?

That’s why we have something that you can use for this exact scenario. Read on to know about the tool.

Collecting customer insights and feedback through polls

RumbleTalk Polls is the latest feature that we’ve added to our array. It lets admins and chat owners create and publish polls. In turn, this can help in collecting customer feedback. Let’s see it in action.

1. Sign up on the RumbleTalk website.
2. On your admin panel, click Settings > Polls.
3. In there, you can create a new poll, see current polls, and check poll statuses and data.
4. To create one, click Create new poll.
5. Type a question and four pre-made answers.
6. Click Send if you want to share it or Save it if you want to keep it as a draft.

There’s another way in which you can create a poll and that’s in the chat room itself.

1. Proceed to go into one of your chat rooms.
2. As an admin, open the chat settings.
3. Click Polls.
4. Then, just follow the steps above in creating a poll.
5. If you want to stop the poll, open a current poll in the chat settings. Then, click Publish.
6. To see the results of your poll, go back to the admin panel.

It’s as simple as that. Your analytics team can serve as the administrators and collect the data that they need. It’s up to them to strategize with what kind of questions and answers they will send in the chat room. With Polls, you can gather insights and feedback. You can use this to gather the data that you need for your future planning and strategies.

The importance of customer feedback

Insights and feedback are crucial to a company’s growth. If you don’t take care of your customers’ needs, your company will go downhill. With these two, you can find more actionable insights to improve the way you market your product and business.

The next thing you need to do is get started. Without taking action, nothing will happen. It will be difficult to collect feedback at first, especially when your customers don’t answer. However, in the long run, when you get what your customers like, it will pay off. Find out where you can use polls in other scenarios than just insights.